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Proposed Rezoning Set to Transform Frankston Suburb

A proposed rezoning in Frankston's suburb of Seaford could bring new life to the area with increased density and mixed-use developments.

By Melbourne Property Desk · Published 4 July 2026, 10:46 pm

3 min read

Proposed Rezoning Set to Transform Frankston Suburb
Photo: Photo by Curtis Adams on Pexels

The City of Frankston has proposed a rezoning of a 12-hectare site in Seaford, which could see the area transformed into a vibrant mixed-use hub with increased density and a range of new developments.

This proposal comes at a time when Melbourne's property market is experiencing a shift, with sellers in areas like Bayside and the Inner East opting for private sales over auctions due to a decline in confidence. The proposed rezoning in Seaford, however, could be a boon for the area, attracting new residents and businesses to the suburb. With Melbourne's median house price sitting at around $920,000 and units at $620,000, the Frankston corridor is seen as an area of growth and opportunity.

In Seaford, the proposed rezoning would affect a site bounded by Nepean Highway, Seaford Road, and Railway Parade. The area is currently home to a mix of industrial and commercial properties, but the new zoning would allow for a range of uses, including residential, retail, and office space. The site is close to the Seaford Beach, the Frankston Yacht Club, and the Kananook Creek Reserve, making it an attractive location for developers and residents alike. Organisations like the Frankston City Council and the South East Melbourne Regional Development Australia committee are likely to play a key role in shaping the future of the area.

Local Impact and Data

According to data from the Australian Bureau of Statistics, the population of Seaford is expected to grow by 15% over the next five years, with the median house price increasing by 10% in the past 12 months to $830,000. The proposed rezoning would need to be approved by the Victorian Planning Authority, with a decision expected by the end of 2026. If approved, the rezoning could see the development of up to 500 new dwellings, as well as commercial and retail space, creating new opportunities for businesses and residents in the area.

As the proposal moves forward, residents and developers will be watching closely to see how the rezoning will be implemented. The City of Frankston has announced plans to hold community consultations and information sessions, which will provide an opportunity for feedback and input on the proposal. With the Victorian government's Plan Melbourne 2017-2050 strategy aiming to accommodate a growing population, the proposed rezoning in Seaford could be an important step in achieving this goal, and residents and developers will be eager to see the details of the plan and how it will be implemented.

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